Privacy Policy

GDPR COMPLIANCE – EU 2016/679

Our company, ALLURE Professionals, located at Piazza Umanitaria, 2 – 20122 Milan and owner of www.allureprofessionals.com, is strongly committed to protecting processed data and believes it is important to provide its users with the opportunity to be informed about initiatives, offers, and proposals created by ALLURE Professionals. However, we also believe it is essential to respect the privacy of users who no longer wish to receive information. For this reason, and in compliance with the new privacy regulations, we inform you that you can delete your data at any time by simply clicking on the unsubscribe link above. This procedure will delete your email address from the database used to send this communication. If you wish to completely delete your data or request more information, you can contact us at info@allureprofessionals.com.

PRIVACY

We consider the protection of the data you provide us for the use of services offered by ALLURE Professionals to be of fundamental importance. We intend to make the best use of this data to ensure both security and excellent service. The trust of our users is paramount, and for this reason, we aim to clearly and comprehensively outline the process of handling and storing the personal data provided to us.

DATA CONTROLLER

ALLURE Professionals Piazza Umanitaria, 2 – 20122 Milan info@allureprofessionals.com

WHO THIS DOCUMENT IS FOR

ALLURE Professionals has prepared this document and the guidelines herein for the collection, processing, storage, modification, and deletion of user data. To review the data processing policy, please make an explicit request to info@allureprofessionals.com.

TERMS

• Data Controller: The entity that prepared this document and collects, stores, manages, uses, modifies, and deletes data. In this case, the Data Controller is ALLURE Professionals, located at Piazza Umanitaria, 2 – 20122 Milan.
• Data Owner: The individual who directly and/or indirectly provides their data to the Data Controller.
• Client: The Data Owner.

REASONS FOR DATA PROCESSING

We collect your personal data for the following purposes:

1. To fulfill our obligations to clients.
2. To create and store legal documents in compliance with accounting principles.
3. To manage service delivery.

• To maintain a record of special requests.
• To verify that the Client has actually used the service.
• To maintain a list of Clients who have violated the Terms and Conditions of purchase or the Service Usage Regulation.

4. To improve our services, particularly:

• Processing your personal data within our client marketing program to conduct marketing activities, promote brands, and gain a better understanding of your needs and desires.
• Conducting satisfaction analysis (both anonymously and openly).
• Adapting our products and services to better meet your needs.
• Personalizing commercial offers and promotional messages we send you.
• Sending communications regarding special offers and new services created by ALLURE Professionals.

5. To manage the client relationship before, during, and after the service:

• Providing data for the client database.
• Segmenting operations based on client interests for targeted communications.
• Predicting and anticipating future behaviors.
• Developing statistics and commercial scores and performing reporting activities.
• Providing contextual data for the tool sending offers when a client visits a website.
• Understanding and managing preferences of new or loyal clients.
• Sending newsletters, promotions, and offers from ALLURE Professionals and its sponsors or third-party partners via postal mail or email.
• Managing unsubscribe requests from newsletters.
• Evaluating opposition rights.

6. To improve ALLURE Professionals services, particularly:

• Conducting surveys and analyzing client feedback and questionnaires.
• Managing claims and complaints.

7. To comply with local laws, such as those governing the storage of accounting documents.

DATA WE COLLECT

• Company and/or personal contact information (e.g., last name, first name, phone number, email address, etc.).
• Personal information (e.g., date of birth, nationality).
• User interests regarding processed information.
• Questions/comments before, during, and after the use of our services.

Information about minors is processed only with the prior consent of an adult who exercises effective rights over the minor. Not all our data collection systems can guarantee that the data owner is of legal age. We do not voluntarily collect sensitive information regarding, for example, race, ethnicity, political opinions, religious or philosophical beliefs, union membership, health status, or sexual orientation. Additionally, under applicable local laws, other information such as your credit card number, hobbies, personal and recreational activities, smoking habits, and so forth may be considered sensitive information. ALLURE Professionals may need to collect this information to meet your needs or provide you with adequate service. In such cases, under the laws in force in some countries, your prior consent may be required for the collection of sensitive information.

HOW DATA IS COLLECTED

Data is collected through:

• Dedicated electronic forms on relevant websites, created and managed by the Data Controller (also through specialized providers). Data is entered into the form directly by the data owner or by operators appointed by the Data Controller on the data owner’s behalf.
• Email contact by clients to ALLURE Professionals email addresses.
• Phone contact by clients to ALLURE Professionals call centers.
• There are no company procedures for collecting and/or storing data in paper format.
• Data is collected during contact (information requests via email, phone, or social media), during service execution, and after service usage for marketing purposes.

This document applies to all channels and methods of data collection and storage directly attributable to ALLURE Professionals.

HOW DATA IS STORED AND PROTECTED

ALLURE Professionals implements strict prevention and protection rules to ensure the security of data processing. Data owners interested in learning more about these rules can request information at info@allureprofessionals.com.

USE OF DATA IN AUTOMATED PROCESSES

• Processed data is not used in an automated manner.
• Data is used for macro-level analyses to provide clients with information and proposals aligned with their interests and behaviors.
• Data analysis provides the Data Controller with the following insights:
  • Interests of users regarding specific product and service categories, particularly in culture, entertainment, and leisure.
  • Purchase frequency and return rates on ALLURE Professionals initiatives.
  • User attention to ALLURE Professionals proposals.
  • User residence area.

The Data Controller does not profile users based on presumed political beliefs, religious, sexual, or philosophical orientations inferred from their interactions with content on the websites. The Data Controller may conduct macroanalyses regarding user interests grouped into macro-clusters. However, these analyses do not involve profiling individual users based on their interests in political, social, religious, sexual, or philosophical terms. This information enables the Data Controller to define mainly tailored offers and communication strategies for the user without excluding them from offers and initiatives altogether.

DATA SHARING

• Data may be shared with third parties when such sharing is necessary to provide the service used by the client.
• Within ALLURE Professionals, data may be processed by:
  • ALLURE Professionals staff;
  • IT departments;
  • Marketing services;
  • Legal offices;
  • Tax and labor consultants.
• Local authorities: ALLURE Professionals may also be required to send your information to local authorities if requested by law or as part of an investigation and in compliance with local regulations.
• Data is shared with other sponsors/partners of ALLURE Professionals.

ACCESS TO DATA AND DELETION

• Data owners may request information about their data processed by the Data Controller, the processing methods and purposes, and its rectification and/or deletion by emailing info@allureprofessionals.com.
• Data deletion may result in the inability of the Data Controller to fully or partially provide the service. Deletion will not be possible if data retention is required by law.
• For deletion requests, ALLURE Professionals reserves the right to assess individual requests and their compatibility with the retention obligations imposed on the Data Controller. ALLURE Professionals also reserves the right, as provided by the current GDPR, to partially or fully deny data access requests if they are objectively unfounded or impose an unjustifiable significant effort on the Data Controller.

COMPLAINTS

• Data owners may at any time file a complaint with the competent privacy authority (Data Protection Authority) if they believe there has been or is a violation of their rights.

UPDATES

• The Data Controller reserves the right to modify and/or update this document periodically. For this reason, data owners are invited to review it regularly.